What Are UTM Parameters? Plus How to Properly Use Them

What are UTM parameters? They’re extra “tags” that you add to a URL to help you track and analyze traffic on your website. Although the term may sound technical, UTM parameters are simple and easy to use, while containing immense analytical power. What are UTM parameters? UTM parameters are tags you add to a URL….
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Stephanie McQueen

Stephanie is work-from-home mom that loves to draw, design, create, learn, and spend time with her family. She started her web and graphic design business, Employed By Life Online, so she can support staying at home with her little girl. From blogging to business sense, graphic design and web development, she's been around the block and back.